Prior to joining FC Barcelona, William worked as an Architect and Project Manager at several companies, including ICON Venue Group, Anschutz Entertainment Group and Communication Arts. Notable is his 6 years as ICON’s European Project Executive overseeing all aspects of ICON’s engagements in Hamburg, Bern, Helsinki, Yekaterinburg, Geneva, Lausanne, Seoul, Barcelona, Fribourg and Dubai.
William received a Bachelor of Science in Architecture from the University of Michigan from 1988-1990 and a Masters of Architecture from Princeton University from 1990 to 1993.
William’s professional interests focus on multipurpose and sports venues and his current project, Espai Barça, at FC Barcelona includes the renovation of Camp Nou (105k capacity) and a new, multi-purpose arena (12.5k capacity) complete with auxiliary court (2k capacity), international ice rink (500 capacity), 2 football pitches for FCBEscola and a bus station. Additionally, the Espai Barça Project includes the new Estadi Johan Cruyff (6k capacity) on FC Barcelona's Sant Juan Despí Campus, a mixed-use development (10,000 sqm hotel and 38,000 sqm office complex) on FC Barcelona's Les Corts Campus served by a 3,200 underground parking facility all worth €600 million. The Espai Barça Project’s completion is scheduled for the 2023-24 season.
In addition, William serves on the following committees at FC Barcelona: Espai Barça Committee, Executive Committee and Executive Strategic Committee. William teaches classes at the Johan Cruyff Institute and PCGdIS (Progettazione Costruzione Gestione delle Infrastrutture Sportive) and is a Coliseum Global Strategic Board Member.